Sam Altman's Advice on Writing: Spiral Notebooks, Clear Thinking, and the Future of Human Text
Sam Altman built OpenAI. He helped create the tools that generate text at industrial scale. And yet his own writing advice is defiantly analog: spiral notebooks, cheap pens, and the belief that writing is thinking made visible.
His insights come from David Perell's "How I Write" podcast, his personal blog, Startup Bell's analysis, and various interviews about communication and AI.
Writing Is a Super Powerful Thinking Tool
Altman's core belief: writing clarifies thought. Not the other way around. You do not think clearly first and then write it down. You write it down and discover what you think.
He has said that when he has a very hard problem or feels confused about something, he has not found anything better than sitting down and making himself write it out. Writing is "a super powerful thinking tool."
This is the same principle Klinkenborg articulates: "The piece you're writing is about what you find in the piece you're writing." And the same one Gawande practices: writing as a technology of rigor that exposes gaps you cannot skip.
For Altman, this means writing is not optional for leaders. It is the mechanism by which decisions get tested before they become expensive. Many successful organizations rely heavily on written communication because it allows teams to revisit decisions and align more effectively.
Spiral Notebooks Over Apps
Altman uses spiral-bound notebooks. Not Notion. Not Apple Notes. Not a custom app built by his own company.
Why spiral-bound? You can rip pages out. You can look at multiple pages at the same time. You can crumple them up and throw them on the floor when you are done. The notebook lies flat on a table. It fits in a pocket. You want a hard front and back cover.
His pen of choice: the Uniball Micro 0.5. He considers it the best pen overall. The Muji 0.36 or 0.37 in dark blue ink is his second choice, "a very nice pen for other reasons."
His note-taking is prolific and physical. He rips out pages to compare them side by side. When he is done with a page, he crumples it and leaves it on the floor. His house cleaner finds piles of crumpled paper regularly. This is not precious. It is functional. The best tools are the ones you actually use, every day, without thinking about it.
Clear Thinking Comes First
Altman's best advice for communicating clearly: make sure your thinking is clear first. Then use plain, concise language.
This sounds obvious. It is not. Most unclear writing comes from unclear thinking. The writer has not decided what they actually believe. So they write around the idea instead of stating it. They hedge. They add qualifiers. They use jargon as camouflage.
Altman puts it this way: "Clarity of thinking, speed, and quality of execution are all linked." Unclear communication is a symptom of unfocused thinking. If an idea cannot be explained simply, it probably is not clear enough yet. The fix is never better words. It is better thinking.
Orwell identified the same problem 80 years ago: "The great enemy of clear language is insincerity." If you do not know what you mean, you cannot write it clearly. And if you do know what you mean but are afraid to say it, you will write badly on purpose.
Strip Down to the Core
Altman's process for tackling complex ideas has three steps. First, define the core problem. Strip the idea down to its fundamental essence before attempting to communicate it. Second, prioritize. Identify which elements directly support the core message and eliminate peripheral concerns. Third, simplify. Avoid unnecessary complexity. Powerful ideas do not require embellishment.
This is not about dumbing things down. It is about having done enough thinking that the result appears simple. The clarity is hard-won, not lazy.
What Kind of Writing Survives AI
Altman has said that even GPT-7 might only produce "a real poet's okay poem." He does not expect AI to write great literature.
What survives AI:
- Memoir and biography that requires fieldwork and real relationships
- Writing grounded in personal experience that no model can replicate
- Work demanding genuine human credibility and trust
- Writing where the author's specific perspective is the entire point
What AI makes obsolete: generic informational content, predictable analysis, anything a competent intern could produce by summarizing existing sources.
The implication for writers: your voice, your experience, your willingness to say specific and uncomfortable things. Those are the assets that appreciate as AI floods the market with competent mediocrity.
Document Your Thinking
Altman believes in writing things down as an organizational practice, not just a personal one. Written documentation forces clarity. It ensures consistent information sharing. It allows teams to revisit decisions and align more effectively.
This extends to leadership communication. Beyond sharing instructions, explain the why behind decisions. When people understand the purpose and context, they make better independent decisions. The memo that explains reasoning is more valuable than the memo that just announces a conclusion.
Be Transparent About Hard Things
Altman's communication style embraces transparency about challenges, risks, and mistakes. He addresses uncomfortable truths directly rather than avoiding them. This builds credibility.
For writers, the principle translates directly. The willingness to say what is actually true, even when it is uncomfortable, is what separates writing worth reading from content that fills space. Readers trust writers who do not hedge on the difficult parts.
AI as Collaborator, Not Author
Altman sees large language models as collaborators that help writers explore new creative territory. Not replacements. The key distinction: AI should expand what you can do, not do it for you.
This maps to the editor not ghostwriter thesis. Use AI to test ideas, research faster, and tighten prose. Do not use it to generate the prose itself. The thinking is yours. The polish can be shared.
Write Like You Talk
Altman's blog posts are direct, conversational, and short. "How to Be Successful" and "The Days Are Long but the Decades Are Short" are among the most-read essays in Silicon Valley. They succeed because they sound like Altman actually talking. No academic posturing. No corporate jargon. Just a smart person saying what they think in plain language.
He states key points upfront without circling around topics. No throat-clearing. No build-up. The idea comes first. The explanation follows. This directness saves time, prevents misunderstandings, and builds trust.
This is Orwell's Rule 5: never use a foreign phrase, a scientific word, or jargon if you can think of an everyday English equivalent.
Key Takeaways
- Writing is a super powerful thinking tool. Use it when confused or stuck on hard problems.
- Spiral notebooks and cheap pens beat any app. Rip pages out. Compare them side by side.
- Clear thinking precedes clear writing. If the thinking is fuzzy, the writing will be too.
- Clarity, speed, and quality of execution are linked. Fix the thinking, not the words.
- Strip down to the core. Define the problem, prioritize, simplify.
- Personal experience, specific voice, and genuine credibility survive AI. Generic content does not.
- AI is a collaborator, not an author. Use it to expand your range, not replace your voice.
- Write like you talk. Plain language, short sentences, no jargon.
Altman runs the company building the most powerful text generators on earth. His personal writing system uses paper. That tells you something about where human writing still matters.
This post draws from Altman's appearance on How I Write, his personal blog, Startup Bell, and interviews about AI and communication. Athens is an AI writing editor that helps you think clearly on the page.